WANT WOMEN WANT | WESTMINSTER LAUNCH WITH CHANGEMAKERS V2
“SEX, NUNS AND ROCK N’ ROLL” - Evening Standard, 1995
Thirty years ago, Lynne Franks OBE invited changemakers like Sinead O’Connor, Anita Roddick, Chrissie Hynde, Baroness Glenys Kinnock, Jo Brand, Germaine Greer and many leaders of the day to join her in hosting thousands of women from all walks of life at London’s South Bank and ask ‘What Do Women Want?’. The conversations continued through a postcard campaign distributed by The Body Shop, Cosmopolitan Magazine and networks around the country. Some of our favourite responses:
“I want everything that a man has. Except a penis.”
“An education system that encourages girls and young women to have confidence in their own ideas, opinions and capabilities, and likewise encourages boys and young men to acknowledge and respect these strengths.”
A lot has changed in 30 years. Technology, politics and business have reshaped women’s lives, yet many challenges remain - from the gender pay gap and lack of investment in women to unequal access to opportunity.
In 2025, together with Lynne Franks, we set out to revisit the question: What do women want?
The ambition was to relaunch What Women Want, bringing women together to shape solutions and spark meaningful change
We supported Lynne Franks OBE with the relaunch of What Women Want 2025 - building the platform, audience and momentum, culminating in an exclusive launch event at the fitting setting of Westminster.
Platform, Brand and Campaign
Developed the new brand identity and messaging
Built a new website and established digital channels across Meta, LinkedIn and YouTube
Created an online form to launch The Big Question - a national callout inviting women to share their views online
Created a content and communications strategy to grow awareness and engagement
Collaborated with influencers and changemakers to drive participation and amplify reach
Launch Event
Designed and delivered an invite-only breakfast launch event in the House of Commons, Westminster, supported by Good Housekeeping Magazine and sponsored by Memnosyne Institute
Managed end-to-end logistics including guest list, invitations, registration and communications
Curated an audience of high-profile women across politics, media, business, charity and culture
Produced event branding, artwork, signage and promotional materials
Developed toolkits for partners, influencers and changemakers to extend amplification
Delivered a programme featuring keynote speakers including MP Sarah Dyke and partners such as The Nelson Trust
Captured live content through photography and video, including “Big Question” vox pops with attendees
Activated real-time social sharing through collaborators to extend reach beyond the room
Created a premium, engaging experience with strong energy, connection and purpose
Partnered with lifestyle brands to offer attendee goodie bag
Brought together 100 influential women - including MPs, journalists, campaigners, creatives and business leaders such as Dame Kelly Holmes, athlete and campaigner; Jo Wood, entrepreneur and activist; Eleanor Mills, Founder of Noon; Catherine Mayer, Co-founder of the Women’s Equality Party; Simone Roche, Founder of Northern Powerhouse Women; Sue Tibbles, Co-founder of What Women Want; Mary Ann Thompson-Frenk, Co-founder of Memnosyne Institute; The Brahma Kumaris, spiritual leaders, and Lu Featherstone, influencer Luinluland - sparking powerful cross-sector connection
Achieved strong amplification through partners including Good Housekeeping, Mumsnet, The Independent, Lynne Franks’ SEED Network, The Nelson Trust, She's Electric and key influencers
Created high levels of engagement, with an energised and collaborative atmosphere throughout the event
Generated valuable new connections, introductions and opportunities for future collaboration
Reconnected legacy with modern relevance, and created a platform for women’s voices to be heard, shared and acted upon
Created a solid platform to continue the wonderful work of What Women Want