She's Electric is a lifestyle-led platform helping women make smarter, more sustainable decisions that are right for themselves, their families and their careers.
We take everything from electric vehicles and smart homes to clean energy and the latest personal technology and make it accessible, desirable and doable.
WHY DOES IT MATTER?
Women matter in the transition to sustainable living.
They have more wealth, independence and purchasing power than ever before.
Electric vehicle adoption is accelerating and has proved that greener technology can be a part of everyday life. Now, attention is shifting to the wider ecosystem. However, data shows there is still a sizeable gender gap when it comes to engagement with green tech.
The real barrier isn’t lack of interest. It’s a positioning problem. That’s where we come in.
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WHY PARTNER WITH US?
A trusted space for real engagement
Lifestyle-led environments that feel natural with real conversations and hands on experiences - building trust, brand affinity and long-term consideration.
Flexible, collaborative partnerships
We work as true partners - you’ll be positioned as a leader, educator and enabler. Every partnership is tailored to your goals and scalable by ambition and budget.
Access to hard to reach audiences
Direct access to a highly engaged, values-driven and often underserved female audience.
High-value, reusable content
Every activation is designed to create usable content with real people and real experiences, that are social-first and evergreen.
A platform, not a moment
She’s Electric is a growing community built for long-term engagement with the opportunity to test ideas and messaging in a trusted space and create real change.
Supports your ESG & inclusion goals
Naturally aligned with sustainability, inclusion and behaviour change objectives.
Our flagship consumer offering brings technology, mobility and sustainable living together through trusted voices and real experiences, including our On Track and Off Road activations.
Women gain the confidence to explore new ideas, make informed decisions and take action.
WHAT DO WE DO?
We create campaigns, events and content that meet women where they are.
Our themes include:
She’s Electric Works helps women leaders and decision-makers navigate the technologies, tools and sustainable practices - from AI to salary sacrifice - shaping the future of work.
Women move from considering to implementing, while partners build trust, generate leads and drive adoption.
She’s Electric Preloved celebrates stylish, circular living - from fashion and home to mobility and EVs.
We make sustainable choices feel accessible, desirable and built to last.
Powerhouse Living helps women navigate the next generation of eco-tech and smarter living.
From home energy to connected technologies, we turn complex ideas into practical choices and real-world action.
