She's Electric is a lifestyle-led platform helping women make smarter, greener decisions that are right for themselves, their families and the planet - without jargon, pressure or overwhelm.
We take eco-tech - everything from EVs and smart homes to clean energy and vehicle-to-grid - and make it understandable, desirable and doable.
WHY DOES IT MATTER?
EV adoption is accelerating and has proved that greener technology can be achievable, high-performing and part of everyday life. Now, attention is shifting to the wider eco-tech ecosystem. However, data shows a sizeable gender gap when it comes to engagement with green tech.
Women matter more than ever in the transition to sustainable living. They have more wealth, independence and purchasing power and they’re actively choosing ethical, values-led investments.
The real barrier isn’t lack of interest. It’s lack of confidence. That’s where we come in.
What do we do?
We create campaigns, events, content and insight that meet women where they are - and help brands show up as educators, enablers and leaders, not salespeople.
Our themes include:
She’s Electric Lifestyle
Our flagship consumer lifestyle product
She’s Electric Works
For women in business
She’s Electric Preloved
Championing a circular economy
She’s Electric On Track
Confidence beyond the comfort zone