SHE’S ELECTRIC X VOLVO
A new kind of energy
Volvo set out to champion and showcase its full electric range at the forefront of safety, comfort, sustainability and technology; while connecting with an affluent female audience across both B2C and B2B segments in a way that felt relevant, inspiring and empowering.
In a world of constant noise, the challenge was also to create a moment to pause. Inviting guests to slow down, reconnect and experience a more thoughtful, human approach to luxury mobility.
Through our platform, She’s Electric, we delivered a 12-week integrated campaign and event experience, combining audience acquisition, premium event design and post-event lead generation.
Campaign & Audience
Delivered a multi-channel guest acquisition campaign across She’s Electric organic social and paid Meta, website and newsletter
Developed tailored messaging around a quiet shift towards more mindful living to align with Volvo’s brand positioning
Created toolkits and targeted outreach to attract a high-quality, relevant audience
Transitioned the campaign post-event into lead generation, using captured content to extend reach and engagement
Guest Journey & Experience
Managed full guest journey including applications, vetting, registration and communications to deliver a seamless, premium end-to-end experience
Captured data across multiple touchpoints including registration, on-site engagement and post-event campaign
Event & Content
Hosted during Net Zero Week at Daylesford Farm, a B-Corp destination aligned with sustainability and natural luxury
Worked collaboratively to curate content tailored to the targeted affluent audience across both their personal and professional worlds
Lifestyle-led experience featuring female-founded, ethical brands across fashion, jewellery, homeware and gifts
Focused on how the latest technologies can reduce complexity and ease the mental load
Conversations and connections with experts living in alignment with purpose and planet
Delivered expert-led wellbeing sessions, including breathwork and yoga
Created hands-on electric driving experiences across the Volvo range, with the Volvo EX90 as the hero
Created a platform to maximise opportunities for Volvo’s influencer portfolio, including hosting a VIP lunch with media and influencers
Captured high-quality photography and video content with guests, brands and influential people for ongoing campaign use
Fully booked well ahead of the event, with over 1,300 registrations for 300 places
Positioned Volvo as a brand delivering understated, modern luxury
Generated high-quality, reusable content assets used across future marketing activity
Achieved strong amplification through influencers and partners including Fleur De Force (734K followers), Jo Elvin (96.8K followers), Muddy Stilettos (73.6k followers), Albaray (82.4K followers), Annie Phillips (64.7K followers), homefulness (36.1K followers) and many more
Delivered extremely positive audience feedback across guests and brands
Created a calm, considered and highly engaging experience that redefined electric vehicles as desirable, accessible and seamlessly integrated into a modern, values-led lifestyle
