EVOLVE HOUSE| For the women who go the extra mile

Frontline workers keep essential services running 24/7 - often under intense pressure, with little time to prioritise themselves. From the NHS and emergency services to education, social care and the armed forces, these individuals play a critical role in society, and we think they are deserving of far more reward and recognition.

Motorfinity offers exclusive discounts and support for frontline workers, and wanted to get the message out to more people. But, many women still perceive electric vehicles as inaccessible, impractical or disconnected from everyday life.

There was an opportunity to use She's Electric to celebrate the amazing work frontline women do and introduce them to more accessible, sustainable lifestyle choices, including electric mobility.

We created EVOLVE HOUSE - a curated, complimentary experience designed exclusively for women working on the frontline. A space to step away, recharge and reconnect, blending wellbeing, lifestyle and practical insights.

Digital guest acquisition campaign

Delivered a multi-channel campaign across She’s Electric organic and paid LinkedIn and Meta, alongside website and newsletter
Created a tailored toolkit and targeted outreach to attract a high-quality, relevant audience

Full guest journey & concierge

Managed applications, vetting, registration and all communications to deliver a seamless, premium end-to-end experience

Lifestyle & wellbeing-led programming

Lifestyle edit - a curated selection of female-founded, ethical brands across fashion, jewellery, homeware and gifts
Wellness space - expert-led breathwork and tapping workshops to relax, recharge and reset
E-bike experience - a fun, accessible introduction to e-bike in a relaxed setting

Electric test drives

Hands-on opportunities to explore Motorfinity’s electric range with top brands like Peugeot, Audi, Volkswagen, Toyota, Lexus, Hyundai and Renault
Motorfinity was on hand to explain the cost savings guests were entitled to

Delivered strong cross-channel reach through partners including Katy Hill, Muddy Stilettos, Stubton Hall, Police Federations, NHS Trusts and veterans organisations
Attracted a diverse, high-quality audience from across frontline sectors
Generated high-quality, evergreen lifestyle and campaign content
Achieved 1.2 million social reach and nearly 6,000 email sends, supporting awareness and education objectives
Received overwhelmingly positive feedback, with attendees valuing both the experience and practical takeaways
Helped reposition electric vehicles as desirable, accessible and achievable, strengthening motorfinity position as a brand committed to inclusion, education and meaningful progress towards electric adoption
Most importantly… created a meaningful moment of recognition - giving women space to pause, recharge and feel valued, while leaving with fresh ideas, practical tips and a renewed sense of energy