THE FUSION CLUSTER

Taking fusion further

Fusion energy has enormous potential, but outside the sector it often feels distant, complex and hard to grasp. The Fusion Cluster needed to increase awareness, build credibility and demonstrate fusion as a tangible, investable industry - while translating highly technical science into human, accessible stories that engage investors, policymakers and adjacent industries.

Campaigns, content and events to build momentum and engagement:

Campaigns

• Delivered three high-impact campaigns in 2025 - (Un)expected Benefits, Building an Industry and Fusioneers - across LinkedIn, YouTube, newsletters and web - Led strategy, narrative development, objectives, audience targeting and communications planning

• Collaborated closely with sector stakeholders to align messaging and spotlight compelling stories

• Applied targeted paid LinkedIn amplification, achieving strong visibility at below-industry average cost

Events

• Conceived and delivered After Hours Intel - an invite-only, no-PowerPoint discussion format

• Managed guest outreach, registration and communications

• Created informal, high-trust spaces for open conversation and meaningful connection

• Designed guided discussions and light-touch workshops to spark collaboration across the emerging supply chain

• Delivered curated post-event “Downloads” to extend insight and value beyond the room

Content

• Produced social assets, short-form video, vox pops, campaign films and thought leadership pieces

• Used live events as content studios to capture insight in real time

• Repurposed high-performing content across campaigns to maintain momentum

• Sustained a consistent drumbeat of content outside campaign periods

• Delivered full content briefs and strategy

• Showcased fusion to be viable, relevant and already delivering real-world impact

• 100+ influential voices to extended message reach beyond the fusion echo chamber

• 374% increase in LinkedIn impressions and 219% follower growth since campaign launch

• Built cross-sector visibility and engagement beyond traditional fusion audiences

• Established a trusted platform for ongoing discussion and collaboration within and beyond the sector

• Increased membership and engagement within The Fusion Cluster

• Increased fusion’s profile at STEM-focused events

• Highlighted and promoted the UK’s fusion capabilities, skills and world-class facilities

(Un) Expected Benefits Campaign Film

Building an Industry Campaign Film

Fusioneers Campaign Film