She's Electric is a lifestyle-led platform helping women make smarter, greener decisions that are right for themselves, their careers, their families and the planet.
We take eco-tech - everything from electric vehicles and smart homes to clean energy and vehicle-to-grid - and make it understandable, desirable and doable.
We'd love you to join us on our mission to give women all the information they need, without jargon, pressure or overwhelm. Get in touch with iam@stillcurious.co
WHY DOES IT MATTER?
EV adoption is accelerating and has proved that greener technology can be achievable, high-performing and part of everyday life. Now, attention is shifting to the wider eco-tech ecosystem. However, data shows a sizeable gender gap when it comes to engagement with green tech.
Women matter more than ever in the transition to sustainable living. They have more wealth, independence and purchasing power and they’re actively choosing ethical, values-led investments.
The real barrier isn’t lack of interest. It’s lack of confidence. That’s where we come in.
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For thoughtful, curious women, our She’s Electric flagship consumer product brings technology and lifestyle together.
We connect sustainability to financial independence, design, convenience, family wellbeing, fashion and home, while removing jargon and featuring expert voices.
Women gain clarity, feel confident engaging with providers, and move from interested to ready to act.
WHAT DO WE DO?
We create campaigns, events, content and insight that meet women where they are, and help brands show up as educators, enablers and leaders, not salespeople.
Our themes include:
For women leaders, founders, and senior decision-makers, She’s Electric Works combines sustainable tech insight with business strategy.
We demystify leasing, salary sacrifice and workplace charging while linking profitability, resilience and leadership to sustainability.
Women move from considering to implementing, generate qualified leads and frame EV adoption as smart business, not moral obligation.
For women exploring electric vehicle ownership without paying new-car premiums, She’s Electric Preloved positions used EVs as smart, stylish and culturally relevant choices.
We connect preloved mobility to fashion, while clarifying battery life, warranties and residual values.
Women leave with barriers reduced and preloved EVs being reframed from “depreciated asset” to “smart circular investment.”
For women ready to challenge stereotypes and experience the thrill of electric vehicles, She’s On Track delivers immersive, hands-on experiences.
We show how electrification enhances performance, explain torque, acceleration and regenerative braking in a supportive space, and blend driving with inspiring panels.
Women leave confident, myths dismantled, and associate EVs with power, excitement and empowerment.
